Idiosyncratic paragraphs Text-only paragraphs differ from one another only in their words. All the words are typographically the same – typeface, spacings, line-lengths piled up into long deep columns. Systematic regularity of text paragraphs is universally inconvenient for readers, who are unable to find and read once against a specific string of words in previously-read paragraphs. All readers have encountered this problem in essays, articles, novels, news reports. Idiosyncratic paragraphs assist memory and retrieval by readers, by uniquely activating the relevant neural substrates for retaining visual memories. Nearly every paragraph in this book is deliberately unique. Edward Tufte, Seeing With Fresh Eyes variation
The primacy of interpretation over sensation A Fragment by Mark Liberman languagelog.ldc.upenn.edu Our memory of exact word sequences usually fades more quickly than our memory of (contextually interpreted) meanings. More broadly, the exact auditory sensations normally fade very quickly; the corresponding word sequences fade a bit more slowly; and the interpreted meanings last longest. These generalizations can be overcome to some extent if the sound or the text has especially memorable characteristics. (And the question of what "memorable" means in this context is interesting.) memorysensesmeaningspeechwords