Idiosyncratic paragraphs Text-only paragraphs differ from one another only in their words. All the words are typographically the same – typeface, spacings, line-lengths piled up into long deep columns. Systematic regularity of text paragraphs is universally inconvenient for readers, who are unable to find and read once against a specific string of words in previously-read paragraphs. All readers have encountered this problem in essays, articles, novels, news reports. Idiosyncratic paragraphs assist memory and retrieval by readers, by uniquely activating the relevant neural substrates for retaining visual memories. Nearly every paragraph in this book is deliberately unique. Edward Tufte, Seeing With Fresh Eyes variation
The McNamara fallacy A Definition en.wikipedia.org The McNamara fallacy, named for Robert McNamara, the US Secretary of Defense from 1961 to 1968, involves making a decision based solely on quantitative observations (or metrics) and ignoring all others. The reason given is often that these other observations cannot be proven. The fallacy refers to McNamara's belief as to what led the United States to defeat in the Vietnam War—specifically, his quantification of success in the war (e.g., in terms of enemy body count), ignoring other variables. Artifice, blindness, and suicide warlogicmetricsquality