The Radiant City Le Corbusier’s advocacy of what he had come to call the “Radiant City” continued to his death, and in the 1960s he published his most complete vision, drawn with seductive elegance and insanely mesmerizing to the generation of architects teaching in my school days, for whom possession of a Corb drawing or painting was tantamount to owning a relic of the True Cross. Michael Sorkin, 20 Minutes in Manhattan utopia
Selling new ideas I must come to the topic of “selling” new ideas. You must master three things to do this: Giving formal presentations, Producing written reports, and Mastering the art of informal presentations as they happen to occur. All three are essential—you must learn to sell your ideas, not by propaganda, but by force of clear presentation. I am sorry to have to point this out; many scientists and others think good ideas will win out automatically and need not be carefully presented. They are wrong; many a good idea has had to be rediscovered because it was not well presented the first time, years before! Richard Hamming, You and Your Research Scientific writing