The Death and Life of Great American Cities A Book by Jane Jacobs www.amazon.com Dead citiesThe dishonest mask of pretended orderThe plan must anticipate all that is neededThe city's most vital organsEyes on the street+48 More 125 Best Architecture Books urbanismcities
Selling new ideas I must come to the topic of “selling” new ideas. You must master three things to do this: Giving formal presentations, Producing written reports, and Mastering the art of informal presentations as they happen to occur. All three are essential—you must learn to sell your ideas, not by propaganda, but by force of clear presentation. I am sorry to have to point this out; many scientists and others think good ideas will win out automatically and need not be carefully presented. They are wrong; many a good idea has had to be rediscovered because it was not well presented the first time, years before! Richard Hamming, You and Your Research Scientific writing