By the handling of human hands This type of beauty grows with each passing day. Utilitarian craftwares become more beautiful the more they are used, and the more beautiful they become, the more they are used. Moreover, the heavens have ordained that these objects should attain an even greater beauty as they become worn by the handling of human hands. Yanagi Sōetsu, The Beauty of Miscellaneous Things Putting Thought Into Things utility
Our aesthetic sense has been severely impaired Until now we have been taught that the right way to appreciate beauty is through visual perception. Utilitarian crafts have been looked down on as something of a lower rank. As a result, our aesthetic sense has been severely impaired owing to the fact that beauty and life are treated as separate realms of being. Yanagi Sōetsu, What is Folk Craft? utility
Primary uses Any primary use whatever, by itself is relatively ineffectual as a creator of city diversity. If it is combined with another primary use that brings people in and out and puts them on the street at the same time, nothing has been accomplished. In practical terms, we cannot even call these differing primary uses. Jane Jacobs, The Death and Life of Great American Cities utility
Wide sidewalks The narrower the sidewalks, the more sedentary incidental play becomes. Sidewalks thirty or thirty-five feet wide can accommodate virtually any demand of incidental play put upon them—along with trees to shade the activities, and sufficient space for pedestrian circulation and adult public sidewalk life and loitering. Few sidewalks of this luxurious width can be found. Sidewalk width is invariably sacrificed for vehicular width, partly because city sidewalks are conventionally considered to be purely space for pedestrian travel and access to buildings. Jane Jacobs, The Death and Life of Great American Cities utility
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
Wonder Plots Working from first principles, and working in a highly organized way seem to come naturally to him, but his personal design process is much less structured than the results might suggest. Although he can tightly organize his team and run a complex racing organisation, his personal ways of designing are relatively unstructured, based on annotated, thumb-nail sketches. ‘I don't sit down and say, OK, now I've had the idea, let's see, this is a solution, these are the different ways to go, if I do this, and do that; I do lots of scribbles just to save it, before I forget.’ Gordon’s design process is based on starting with a quick sketch of a whole idea, which is then developed through many different refinements. ‘I do a quick sketch of the whole idea, and then if there's one bit that looks good, instead of rubbing other bits out, I'd put that bit to one side; I'd do it again and expand on the good bit, and drop out the bad bit, and keep doing it, doing it; and end up with all these sketches, and eventually you end up throwing ninety percent of these away.’ He also talks to himself - or rather, writes notes to himself on the sketches; notes such as ‘rubbish’, ‘too heavy’ or ‘move it this way 30mm.’ Eventually he gets to the stage of more formal, orthographic drawings, but still drawing annotated plans, elevations and sections all together, ‘Until at the end of the day the guys at Brabham used to call them “Wonder Plots”, because they used to say “It's a wonder anybody could see what was on them”!’ Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray The Design Squiggle