By the handling of human hands This type of beauty grows with each passing day. Utilitarian craftwares become more beautiful the more they are used, and the more beautiful they become, the more they are used. Moreover, the heavens have ordained that these objects should attain an even greater beauty as they become worn by the handling of human hands. Yanagi Sōetsu, The Beauty of Miscellaneous Things Putting Thought Into Things utility
Our aesthetic sense has been severely impaired Until now we have been taught that the right way to appreciate beauty is through visual perception. Utilitarian crafts have been looked down on as something of a lower rank. As a result, our aesthetic sense has been severely impaired owing to the fact that beauty and life are treated as separate realms of being. Yanagi Sōetsu, What is Folk Craft? utility
Primary uses Any primary use whatever, by itself is relatively ineffectual as a creator of city diversity. If it is combined with another primary use that brings people in and out and puts them on the street at the same time, nothing has been accomplished. In practical terms, we cannot even call these differing primary uses. Jane Jacobs, The Death and Life of Great American Cities utility
Wide sidewalks The narrower the sidewalks, the more sedentary incidental play becomes. Sidewalks thirty or thirty-five feet wide can accommodate virtually any demand of incidental play put upon them—along with trees to shade the activities, and sufficient space for pedestrian circulation and adult public sidewalk life and loitering. Few sidewalks of this luxurious width can be found. Sidewalk width is invariably sacrificed for vehicular width, partly because city sidewalks are conventionally considered to be purely space for pedestrian travel and access to buildings. Jane Jacobs, The Death and Life of Great American Cities utility
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The iMac Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained: Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you. Walter Isaacson, Steve Jobs Customers don't know what they want