By the handling of human hands This type of beauty grows with each passing day. Utilitarian craftwares become more beautiful the more they are used, and the more beautiful they become, the more they are used. Moreover, the heavens have ordained that these objects should attain an even greater beauty as they become worn by the handling of human hands. Yanagi Sōetsu, The Beauty of Miscellaneous Things Putting Thought Into Things utility
Our aesthetic sense has been severely impaired Until now we have been taught that the right way to appreciate beauty is through visual perception. Utilitarian crafts have been looked down on as something of a lower rank. As a result, our aesthetic sense has been severely impaired owing to the fact that beauty and life are treated as separate realms of being. Yanagi Sōetsu, What is Folk Craft? utility
Primary uses Any primary use whatever, by itself is relatively ineffectual as a creator of city diversity. If it is combined with another primary use that brings people in and out and puts them on the street at the same time, nothing has been accomplished. In practical terms, we cannot even call these differing primary uses. Jane Jacobs, The Death and Life of Great American Cities utility
Wide sidewalks The narrower the sidewalks, the more sedentary incidental play becomes. Sidewalks thirty or thirty-five feet wide can accommodate virtually any demand of incidental play put upon them—along with trees to shade the activities, and sufficient space for pedestrian circulation and adult public sidewalk life and loitering. Few sidewalks of this luxurious width can be found. Sidewalk width is invariably sacrificed for vehicular width, partly because city sidewalks are conventionally considered to be purely space for pedestrian travel and access to buildings. Jane Jacobs, The Death and Life of Great American Cities utility
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
Camels When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues. The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Having quite lost sight of the principle