The Real World of Technology A Lecture by Ursula M. Franklin www.amazon.com Technology is a systemFish and waterDefining activitiesHolistic and prescriptive technologiesThat which requires caring+17 More From hands to machinesThe design systems between usStress systems technologyworksocietycraft
Every Tool Shapes the Task A Speech by Ursula M. Franklin Imagine the world like a cakePower makes knowledge sufficientTo do some more pushups on the internetAdding up to hair-brainedWho the problems are+2 More You can almost tell which software they were designed inA minimum size to fish
Camels When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues. The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Having quite lost sight of the principle