Taste, Sensibility, Judgment
This only proves how commonplace I am
Leveling up aptitude
Design as an engineering problem
The Silicon Valley giants, testifying with their runaway success, claimed to have “solved” design as an engineering problem. The solution substituted the human essence of design — intuition, ingenuity, and taste— with the tangibles, measurables, and deliverables.
Companies say they are “design-driven”, but designers are actually driven by dashboards filled with metrics like CSAT, NPS, CES, DAU, MAU. We rigorously run tests, studies, experiments as if innovative ideas are hidden in spreadsheets, waiting to be extracted by data scientists.
A cook with taste
Observe the interior and exterior, the furniture and textile decoration
following such color schemes, as well as commercialized color “suggestions”
for innumerable do-it-yourselves.Our conclusion: we may forget for a while those rules of thumb
of complementaries, whether complete or “split”, and of triads and
tetrads as well.
They are worn out.Second, no mechanical color system is flexible enough
to precalculate the manifold changing factors, as named before,
in a single prescribed recipe.Good painting, good coloring, is comparable to good cooking.
Even a good cooking recipe demands tasting and repeated tasting
while it is being followed.
And the best tasting still depends on a cook with taste.Flexible imagination
By giving up preference for harmony,
we accept dissonance to be as desirable as consonance.Besides a balance through color harmony, which is comparable
to symmetry, there is equilibrium possible between
color tensions, related to a more dynamic asymmetry.Again: knowledge and its application is not our aim;
instead, it is flexible imagination, discovery, invention – taste.What we don't like
A grasp of the psychological mechanism behind taste may not change our sense of what we find beautiful, but it can prevent us from reacting to what we don’t like with simple disbelief.
Our understanding of the psychology of taste can in turn help us to escape from the two great dogmas of aesthetics: the view that there is only one acceptable visual style or (even more implausibly) that all styles are equally valid.
Shorten the wings
The labile tastes of certain decision-makers in a company are often a great burden for designers. Too many feel themselves qualified to pass judgment. And how insensitive, how superficial these judgments often are.
Taste, believes Rams, is something that needs to be trained, since the aesthetic decisions at this level in product design are intrinsically bound to the entire form and function of the object. It would be unimaginable, for example, that the management of an aerospace company would ask the designers of a new plane to shorten the wings because they think it would make it look prettier.
It's all just geek talk
A Fragment by Riccardo MoriI’m finding that many people not only have lowered their standards with regard to the user interface, but more and more often when I bring up the subject, they seem to consider it a somewhat secondary aspect, something that’s only good for ‘geek talk’. The same kind of amused reaction laymen have to wine or coffee connoisseurs when they describe flavours and characteristics using specific lingo. Something that makes sense only to wine or coffee geeks but has little to no meaning or impact for the regular person.
The problem is that if an increasing number of people start viewing user interface design as an afterthought, or something that isn’t fundamental to the design of a product or experience — it’s all just ‘geek talk’ — then there is a reduced incentive to care about it on the part of the maker of the product.
Taste for Makers
An Essay by Paul GrahamIf there is such a thing as beauty, we need to be able to recognize it. We need good taste to make good things. Instead of treating beauty as an airy abstraction, to be either blathered about or avoided depending on how one feels about airy abstractions, let's try considering it as a practical question: how do you make good stuff?
Phenomenal: Exhibited Works
Untitled (Light Canvas)
A key transitional work for Wheeler is his untitled "light canvas" from 1965. The canvas was primed white, then over-sprayed..., but with no emblems or polished elements. The contrast in the light canvas is provided not by any imagery within the painting but by back-lighting; the canvas is backlit with neon light, which is embedded in a reverse bevel Plexiglass frame that projects the piece about five inches from the wall. The effect suggests an eclipse, or some other spectral occlusion of a bright light source.
Eindhoven
Stuck Red
Zero Mass
On an autumn night in 2009, I experienced a version of this piece installed in a stone barn in rural France. The evening was moonless and cold; I stood with two friends inside the piece for the better part of an hour, as our eyes adjusted to almost total darkness, before any of us could begin to see one another. It was the definition of a liminal, or barely perceptible, experience. Eric Orr, who died in 1998, was involved with Zen Buddhism and considered these pieces to be spaces for meditation. Experiencing them as intended requires the visitor to focus quietly on the mechanics of their own perception.
Little Blank Riding Hood
As a student at Chouinard, Larry Bell also started as a painter. His early canvases features simple shapes rendered in gestural strokes...From there he started eliminating the texture of the strokes, applying opaque color (thin Liquitex paint) to unprimed canvas, masking off shapes to create straight-edged parallelograms. An example of these works is Little Blank Riding Hood, whose top left and bottom right corners are clipped, suggesting an isometric projection of a three-dimensional form.
Afrum
Untitled (White Light Grid Series-H)
The entire box is suspended from the ceiling by only four evenly spaced monofilaments, so that it seems to float with no physical connection to the wall or to a power source. Behind the wall (which must be purpose-built and is quite thin) is a cabinet containing four Tesla coils. The coils emit a high-frequency energy that passes through the wall and lights the tubes. The energy pulses a bit, making the tubes flicker at times both vertically and horizontally. The Tesla coils make a crackling static sound that is mostly muffled by the barrier wall, while the neon tubes emit a low hum that is audible close to the work. The work is elegant and slightly menacing, evoking something of a mad scientist's experiment.
Five Paintings IV
One of the most extraordinary examples of McCracken's illusory surfaces occurs with Five Paintings IV, 1974. This wall-mounted work has a black polyester resin finish. From some angles the surface is opaque, from others highly reflective, and from still others it seems to reveal great depth. A happy accident in the creation of the work sealed many tiny air bubbles or particulates in the piece. When these catch the light, they suggest a galaxy of stars on a moonless night.
The Iceberg and Its Shadow