You find reasons to keep living Life is suffering. It is hard. The world is cursed. But still, you find reasons to keep living. Hayao Miyazaki, Princess Mononoke Prometheus sufferinghopelife
Subjected to some great trial Often in the past he had wondered what it would be like to be subjected (soma-less and with nothing but his own inward resources to rely on) to some great trial, some pain, some persecution; he had even longed for affliction. As recently as a week ago, in the Director’s office, he had imagined himself courageously resisting, stoically accepting suffering without a word. Aldous Huxley, Brave New World Prometheus painsuffering
Prometheus A Poem by Lord Byron www.poetryfoundation.org The lightnings trembledThe sum of human wretchednessMaking Death a Victory Subjected to some great trialA hierarchical system of senseYou find reasons to keep living deathsufferingpain
The iMac Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained: Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you. Walter Isaacson, Steve Jobs Customers don't know what they want