Strategic, not tactical The working methods of the innovative designer are, for the most part, not systematic; there is little or no evidence of the use of systematic methods of creative thinking, for example. The innovative designer seems to be too involved with the urgent necessity of problem solving to want, or to need, to stand back and consider their working methods. Their design approach is strategic, not tactical. Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray strategy
Cultural relevance More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency. Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance. Toby Shorin, Building for the Culture subpixel.space culturestrategybusiness
We are the ones who paved the path No matter how many screen sizes our artboards account for, some user’s browser will break loose from our prescription. With users resizing, rotating, and zooming the screen, new devices stretching, squashing, curving, and cutting (e.g. the speaker area in iPhone X) the screen, the sizes become infinite. Good luck making an artboard for each one of them. Artboards are a lossy format. Using artboards in a handoff is a lossy process. When we pitch a finite number of plans against an infinite number of situations. We inevitably get in-betweens. Once there are in-betweens, there are unknowns. Once there are unknowns there is guesswork. Once there is guesswork, there are surprises. Engineers take the path of least resistance. We are ones who paved the path. Chuánqí Sun, Beyond Artboards gridless.designChanging Our Development Mindset