Strategic, not tactical The working methods of the innovative designer are, for the most part, not systematic; there is little or no evidence of the use of systematic methods of creative thinking, for example. The innovative designer seems to be too involved with the urgent necessity of problem solving to want, or to need, to stand back and consider their working methods. Their design approach is strategic, not tactical. Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray strategy
Cultural relevance More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency. Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance. Toby Shorin, Building for the Culture subpixel.space culturestrategybusiness
Up and Down the Ladder of Abstraction An Essay by Bret Victor worrydream.com The most powerful way to gain insight into a system is by moving between levels of abstraction. Many designers do this instinctively. But it's easy to get stuck on the ground, experiencing concrete systems with no higher-level view. It's also easy to get stuck in the clouds, working entirely with abstract equations or aggregate statistics. This interactive essay presents the ladder of abstraction, a technique for thinking explicitly about these levels, so a designer can move among them consciously and confidently. From a roving viewpoint abstractionunderstandinginteraction