This flight of steps runs up the outside of a Modernist house in Switzerland. What is striking here is the precise construction of relationships. The gaps between steps allow crisp lines of light to fall on the darkly shadowed wall, reinforcing the subtlety of the dialogue between granite and the concrete, which has been bush-hammers to expose the stone aggregates.
...There is something hypnotic about stair climbing, and as often as I find myself thinking I ought to be at the fourth floor when I am only at the third, I think I've only gotten to three when I'm actually arriving at four.
...To my eyes (and legs) the straight run is more elegant and enjoyable to ascend.
...The narrowing is both functional and artistic, acknowledging that a stair is likely to be used by a smaller number of people as it rises and forcing the perspective narrowing of the long view upward.
...The symbolic weight of stairs is embodied in both their form and their magnitude.
For two and a half months I did not see a stairway in America. They are something that has been buried...hidden behind a door that you are not supposed to open.
When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues.
The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent.