Nearer to the surface If in the following I overemphasize the Orient, this is simply because in the Far East the properties of materials are a little nearer to the surface, a little more consciously a part of what the artist is trying to show. The naturalistic aspects of Oriental philosophy encourage a sensitivity to the quality of materials — or is it the inverse, that an early enjoyment of stone, wood, clay, and fiber gave rise to the philosopher’s perception of the soul in all natural things comparable to man himself? Westerners tend to override materials, usually in ignorance, but sometimes proudly as a tour de force. Cyril Stanley Smith, A Search for Structure materialsoul
In the world of sunlight And here we come back to that forgotten, outcast word, the soul. Indeed, the soul possesses an inner light, the light that an inner vision knows and expresses in the world of brilliant colors, in the world of sunlight. Gaston Bachelard, The Poetics of Space soullight
Tiny robots A Quote "Yes, we have a soul. But it’s made of lots of tiny robots.” — Giulio Giorello Rationality: From AI to Zombies soulconsciousness
Do they really need it? Does Google really need playful doodles to deliver the value they consistently provide in search results? Does Stripe really need to spend so much energy on the design of its site and SDK’s, which after all, are primarily for the developers that use their API’s? Does Apple really need to sweat the literally thousands of very subtle and often not consciously noticed interactions on its devices? Marty Cagan, Ensuring Excellence On Taste