"The wise men understood that this natural world is only an image and a copy of paradise. The existence of this world is simply a guarantee that there exists a world that is perfect."
Miners seek valuable nuggets of ore buried in the earth, but have no control over what is out there or how hard it is to extract the nuggets from their surroundings. ... Similarly, data miners seek to uncover valuable nuggets of information buried within massive amounts of data.
Farmers cultivate the land to maximize their yield. They manipulate the environment to their advantage using irrigation, pest control, crop rotation, fertilizer, and more. Small-scale designed experiments let them determine whether these treatments are effective. Similarly, data farmers manipulate simulation models to their advantage, using large-scale designed experimentation to grow data from their models in a manner that easily lets them extract useful information.
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
Early stage companies often deal with questions like “Why don’t we have as much adoption as we’d like at this time?” “Why aren’t we driving enough sales?” “Why is our churn rate so high and how do we raise retention?” and my favorite, “Why do we have no users?”
There are many ways to address these issues, but I find that companies frequently—and incorrectly—identify their public presence as the way to solve them.