To know the place for the first time
We shall not cease from exploration
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.
We shall not cease from exploration
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.
It would not be clear where the boundary of sanctioned speech lay until an attempt had been made to cross it and that attempt had failed. Such efforts Wittgenstein regarded with benevolence. He treated them as reconnaissance expeditions, perilous to be sure, but well worth the effort expended on them.
We didn't have Google in the early days. Other search engines like Lycos, Excite and Northern Lights did exist but were nowhere near as efficient as modern search engines. Finding something you were interested in was not as simple as typing a few words and getting to that information in one click.
No, the web was much more of an adventure. It was a place that you wandered to discover new areas, like exploring the vast open seas. A new virtual space that lead to all kinds of strange, interesting, exciting places. This is what the web was like, at least, in our collective imagination.
Don’t play it like the flute. Play it as if it was the wind whistling through the desert dunes.
No matter what you love to create, there is something to be learned from the way Hans Zimmer approached the Dune score. We are all striving to create work that is novel, innovative, memorable, and inspiring. To get there, however, we tend to focus on getting things right, on avoiding mistakes, on “being professional”. Yes, it is important to have the commitment, dedication, and attention to detail of a professional. But being right? That will only take you so far. What is much more important is to approach the problem in front of you with curiosity and an open mind. With an urge to explore what can be found beyond the ordinary, beyond the right way of doing things. If you want to create something that nobody has come up with yet, it is important that you try out all the crazy ideas others are afraid to try, that you build prototypes, improvise, and freely play with the materials and the technologies you have at hand.
Psychogeography is an exploration of urban environments that emphasizes playfulness and "drifting". It was defined in 1955 by Guy Debord as:
- "The study of the precise laws and specific effects of the geographical environment, consciously organized or not, on the emotions and behavior of individuals."
- "A total dissolution of boundaries between art and life."
- "A whole toy box full of playful, inventive strategies for exploring cities...just about anything that takes pedestrians off their predictable paths and jolts them into a new awareness of the urban landscape."
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
Early stage companies often deal with questions like “Why don’t we have as much adoption as we’d like at this time?” “Why aren’t we driving enough sales?” “Why is our churn rate so high and how do we raise retention?” and my favorite, “Why do we have no users?”
There are many ways to address these issues, but I find that companies frequently—and incorrectly—identify their public presence as the way to solve them.