Do not explain too much It is seldom advisable to tell all. William Strunk Jr. & E.B. White, The Elements of Style secrets
To hide or dissemble Fact: The birth agonies of the New IRS led to one of the great and terrible PR discoveries in modern democracy, which is that if sensitive issues of governance can be made sufficiently dull and arcane, there will be no need for officials to hide or dissemble, because no one not directly involved will pay enough attention to cause trouble. David Foster Wallace, The Pale King secretsgovernment
Coevolution and the bad take machine An Article by David R. MacIver notebook.drmaciver.com So when you have a bad take machine, you get the following processes: They make a bad take. People are outraged and talk about it. The bad take machine likes it and does more of that behaviour in future. If, on the other hand, they make a take and nobody cares, they do not get reward and the behaviour is selected against. The behaviours drove the spread of the outrage replicator, and the outrage replicator provides the selection mechanism for the behaviours. Thus, via the spread of our outrage on Twitter, we have operant conditioned the bad take machine into producing worse takes. Which is to say, it's bad on purpose to make you replicate it. How to write a high-engagement tweetA bad tweet is like a deepfake of an idea mediaanger