Winning by Design: The Methods of Gordon Murray A Research Paper by Nigel Cross & Anita Clayburn Cross A case study of the working methods of one particularly successful designer in a highly competitive design domain - Formula One racing car design. Gordon Murray was chief designer for the very successful Brabham and McLaren racing car teams in the 1970s and 1980s. His record of success is characterised by innovative breakthroughs, often arising as sudden illuminations, based on considering the task from first principles and from a systemic viewpoint. His working methods are highly personal, and include intensive use of drawings. Personality factors and team management abilities also appear to be relevant. There are some evident similarities with some other successful, innovative designers You need to make the step forwardDrawing the bitsLike designing things for the first timeWonder PlotsI never have engineers that aren't designers+7 More design
Co-Evolution of Problem and Solution Spaces in Creative Design An Essay by Nigel Cross & Kees Dorst www.researchgate.net Between the two spaces What the prototype tells youSolution to evaluation and back againIn terms which must be alteredPrimitive design
Coevolution and the bad take machine An Article by David R. MacIver notebook.drmaciver.com So when you have a bad take machine, you get the following processes: They make a bad take. People are outraged and talk about it. The bad take machine likes it and does more of that behaviour in future. If, on the other hand, they make a take and nobody cares, they do not get reward and the behaviour is selected against. The behaviours drove the spread of the outrage replicator, and the outrage replicator provides the selection mechanism for the behaviours. Thus, via the spread of our outrage on Twitter, we have operant conditioned the bad take machine into producing worse takes. Which is to say, it's bad on purpose to make you replicate it. How to write a high-engagement tweetA bad tweet is like a deepfake of an idea mediaanger