Where long the shadows of the wind had rolled,
Green wheat was yielding to the change assigned;
And as by some vast magic undivined
The world was turning slowly into gold.
Like nothing that was ever bought or sold
It waited there, the body and the mind;
And with a mighty meaning of a kind
That tells the more the more it is not told.
So in a land where all days are not fair,
Fair days went on till on another day
A thousand golden sheaves were lying there,
Shining and still, but not for long to stay—
As if a thousand girls with golden hair
Might rise from where they slept and go away.
A woodworker works along the grain of the wood to prevent splinter. A butcher slices across to the muscle fiber to improve tenderness. A sailor trims the sail to balance the lift and drag from the wind. When we respect the material, the material pays us back in convenience, safety, and efficiency.
Good web design requires the same understanding of and respect for the materials. And that material is the browser, along with its semantic HTML, default styles, and standard behaviors. But the wide use of design software such as Figma, Sketch, and AdobeXD has trivialized the nuances of such material into “canvases” or “artboards” of pre-defined sizes. The convenient styling and manipulation of pixels and objects have disguised the hierarchy of the DOM, the constraints of the device, and the personal preferences and browser setting from real users. Dishonest tools encourage dishonest design.
In the context of web design, Dieter Rams’ principle is not only a resounding criticism against mindless trends and meaningless decorations. It is a humanist reminder to put material honesty and social responsibility above the pursuit of the “pixel perfect” design.