In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year.
Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?
A woodworker works along the grain of the wood to prevent splinter. A butcher slices across to the muscle fiber to improve tenderness. A sailor trims the sail to balance the lift and drag from the wind. When we respect the material, the material pays us back in convenience, safety, and efficiency.
Good web design requires the same understanding of and respect for the materials. And that material is the browser, along with its semantic HTML, default styles, and standard behaviors. But the wide use of design software such as Figma, Sketch, and AdobeXD has trivialized the nuances of such material into “canvases” or “artboards” of pre-defined sizes. The convenient styling and manipulation of pixels and objects have disguised the hierarchy of the DOM, the constraints of the device, and the personal preferences and browser setting from real users. Dishonest tools encourage dishonest design.
In the context of web design, Dieter Rams’ principle is not only a resounding criticism against mindless trends and meaningless decorations. It is a humanist reminder to put material honesty and social responsibility above the pursuit of the “pixel perfect” design.