You can’t make people use streets they have no reason to use. You can’t make people watch streets they do not want to watch. Safety on the streets by surveillance and mutual policing of one another sounds grim, but in real life it is not grim. The safety of the street works best, most casually, and with least frequent taint of hostility or suspicion precisely where people are using and most enjoying the city streets voluntarily and are least conscious, normally, that they are policing.
Street lights can be like that famous stone that falls in the desert where there are no ears to hear. Does it make a noise? Without effective eyes to see, does a light cast light? Not for practical purposes.
What's that big electrical cord that also connects the ship to the dock? It's not a power cord to run machinery aboard ship; it's a grounding strap, to prevent sparks from static electricity. Something else you're sure to notice on a tanker is a big warning sign about the fire hazard. Frederick Allen, the editor of American Heritage of Invention & Technology, has remarked that all tankers seem to be named No Smoking.
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
Early stage companies often deal with questions like “Why don’t we have as much adoption as we’d like at this time?” “Why aren’t we driving enough sales?” “Why is our churn rate so high and how do we raise retention?” and my favorite, “Why do we have no users?”
There are many ways to address these issues, but I find that companies frequently—and incorrectly—identify their public presence as the way to solve them.