I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
I was in a hotel room a few years ago and I woke up in the early hours and glanced at the digital clock radio. It displayed the time using six digits HH:MM:SS
Just at the moment I glanced it flicked over to 04:04:04. It occurred to me that, using calculator word logic, this would read ‘ho ho ho’ if viewed upside down. That year I produced a Christmas card with those digits on the front and ‘Christmastime’ printed upside down as the message on the inside. In the absence of any further explanation, absolutely nobody understood the card.