In 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.
I was in a hotel room a few years ago and I woke up in the early hours and glanced at the digital clock radio. It displayed the time using six digits HH:MM:SS
Just at the moment I glanced it flicked over to 04:04:04. It occurred to me that, using calculator word logic, this would read ‘ho ho ho’ if viewed upside down. That year I produced a Christmas card with those digits on the front and ‘Christmastime’ printed upside down as the message on the inside. In the absence of any further explanation, absolutely nobody understood the card.