I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
Pick a stance that that could be mistaken as contrarian, but in reality most people actually agree with.
Posit your argument as if there are "people" who have been spreading the opposing view. You don't have to be specific about who it is. In fact, they don't actually have to exist.
Make the subject matter something that people get emotional about: gender inequality in tech, TypeScript vs. JavaScript, hiring processes, etc.
Watch the engagement from people agreeing with you/bonding over your common enemy roll in.