I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
We are not now inclined to regard modern heating and cooling systems as representative of a spiritual realm. The physical principles involved in their operation are thoroughly understood; there is no mystery about them. They are simply functional, designed according to straightforward engineering practice to serve their intended function as efficiently and conveniently as possible.
And yet functionalism itself can be a kind of religion.
...From the fifties and sixties we have inherited numerous heating and cooling systems created within an ethos of universal convenience. Machines to maintain our thermal comfort were conceived of as mechanical servants, providing for our every need while, like an English butler, remaining as unobtrusive as possible.