Less, but better There must be millions less of things, less words, less gestures, less of everything. But every word and every gesture will become more valuable. If we can put it all into perspective we will need less things as a result. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Omit needless wordsTo be truly simple makingrestraintproductionwasteminimalism
Building for the Culture An Article by Toby Shorin subpixel.space Cultural relevanceWhy don't we have any users?
Cultural relevance More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency. Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance. culturestrategybusiness
Why don't we have any users? Early stage companies often deal with questions like “Why don’t we have as much adoption as we’d like at this time?” “Why aren’t we driving enough sales?” “Why is our churn rate so high and how do we raise retention?” and my favorite, “Why do we have no users?” There are many ways to address these issues, but I find that companies frequently—and incorrectly—identify their public presence as the way to solve them.