Nature, sentimentalized Nature, sentimentalized and considered as the antithesis of cities, is apparently assumed to consist of grass, fresh air and little else, and this ludicrous disrespect results in the devastation of nature even formally and publicly preserved in the form of a pet. Jane Jacobs, The Death and Life of Great American Cities respectnature
Think better of it This is, of course, the best way to salvage any kind of sorted-out project, up to the time it is actually built: Think better of it. Jane Jacobs, The Death and Life of Great American Cities respect
The assumption of equality Classic writing, with its assumption of equality between writer and reader, makes the reader feel like a genius. Bad writing makes the reader feel like a dunce. Steven Pinker, The Sense of Style Long, unwieldy sentences respect
Shorten the wings The labile tastes of certain decision-makers in a company are often a great burden for designers. Too many feel themselves qualified to pass judgment. And how insensitive, how superficial these judgments often are. Taste, believes Rams, is something that needs to be trained, since the aesthetic decisions at this level in product design are intrinsically bound to the entire form and function of the object. It would be unimaginable, for example, that the management of an aerospace company would ask the designers of a new plane to shorten the wings because they think it would make it look prettier. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Classical absurdity worktaste