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Narrative Strategy An Article by Tom Critchlow tomcritchlow.com An unfolding network of associations
Shorten the wings The labile tastes of certain decision-makers in a company are often a great burden for designers. Too many feel themselves qualified to pass judgment. And how insensitive, how superficial these judgments often are. Taste, believes Rams, is something that needs to be trained, since the aesthetic decisions at this level in product design are intrinsically bound to the entire form and function of the object. It would be unimaginable, for example, that the management of an aerospace company would ask the designers of a new plane to shorten the wings because they think it would make it look prettier. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Classical absurdity worktaste