When poet William Blake wrote of "dark satanic mills", he couldn't have been looking at a steel mill because there were none in 1804. Nevertheless, when I visit a steel mill, Blake's phrase always comes to mind. With the heat and the pounding noise, the dust and smoke, and the red glow against the night sky, it's hard not to see these places as infernal. And yet the process of making steel also produces some of the most hauntingly beautiful images found anywhere in the world of industry.
A big hole in the ground: This is where most of the raw materials of an industrial society come from. To appreciate the scale of this excavation, note that the bright blue object on a shelf near the center of the image is a Porta Potti.
A dragline is the largest of the machines used to strip away the overburden and mine the ore layer at an open-cast mine. A bucketload for this particular dragline, one of the world's largest, is 220 cubic yards. Note the school bus, which would easily fit in the bucket.
When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues.
The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent.