Reciprocity Whenever human activities incorporate machines or rigidly prescribed procedures, the modes of human interaction change. In general, technical arrangements reduce or eliminate reciprocity. Reciprocity is some manner of interactive give and take, a genuine communication among interacting parties. Ursula M. Franklin, The Real World of Technology reciprocity
Performance and people An Article by Jeremy Keith adactio.com Not only is web performance a user experience issue, it may well be the user experience issue. Page speed has a proven demonstrable direct effect on user experience (and revenue and customer satisfaction and whatever other metrics you’re using). Speed is a feature performanceux