The cubicle had the effect of putting people close enough to each other to create serious social annoyances, but dividing them so that they didn’t actually feel that they were working together. It had all the hazards of privacy and sociability but the benefits of neither. It got so bad that nobody wanted them taken away; even those three walls offered some kind of psychological home, a place one could call one’s own. All these factors could deepen the frenzied solitude of an office worker.
We're very good at talking about immersive experiences, personalized content, growth hacking, responsive strategy, user centered design, social media activation, retargeting, CMS and user experience. But behind all this jargon lurks the uncomfortable idea that we might be accomplices in the destruction of a platform that was meant to empower and bring people together; the possibility that we are instead building a machine that surveils, subverts, manipulates, overwhelms and exploits people.
It all comes down a simple but very dangerous shift: the major websites of today's web are not built for the visitor, but as means of using her. Our visitor has become a data point, a customer profile, a potential lead — a proverbial fly in the spider's web. In the guise of user-centered design, we're building an increasingly user-hostile web.
What I'm against is the centralization of services; Facebook and Google are virtually everywhere today. Through share buttons, free services, mobile applications, login gateways and analytics, they are able to be present on virtually every website you visit. This gives them immense power and control. They get to unilaterally make decisions that affect our collective behavior, our expectations and our well-being. You're either with them or out. Well, I chose out.
You see, the web wasn't meant to be a gated community.
Take the use of enormous plate windows...they deprive our buildings of intimacy, the effect of shadow and atmosphere. Architects all over the world have been mistaken in the proportions which they have assigned to large plate windows or spaces opening to the outside. We have lost our sense of intimate life, and have become forced to live public lives, essentially away from home.
We took the word min, meaning ‘the masses’ or ‘the people’, and the word gei, meaning ‘craft’, and combined them to create mingei. Literally, the word means ‘crafts of the people’.
Folk craft objects in this sense have two principal features. One is that they are things made for daily use. Second is that they are common, ordinary things. Conversely, they are neither expensive nor produced in small numbers. Their creators are not famous artists but anonymous artisans.
Thus in order to be called mingei an object must be wholesomely and honestly made for practical use. This calls for the careful selection of material, the employment of methods that are in keeping with the work to be done, and attention to detail. It is only this that produces bona fide objects that will be of practical use in life. Looking at recent works, however, what one sees is an emphasis on visual appreciation over utility and the cutting of corners in the production process, resulting in objects that can only be called feeble and ugly.
If only a few priests are faithful to their religious beliefs, the world of religion can no longer be said to exist. For the kingdom of God to appear on earth, it is necessary for faith to be widely spread among the people. Likewise, it is my belief that for an idyllic age of craftware to appear among us, it is essential that ordinary crafted objects be saved from demise.
Until now we have been taught that the right way to appreciate beauty is through visual perception. Utilitarian crafts have been looked down on as something of a lower rank. As a result, our aesthetic sense has been severely impaired owing to the fact that beauty and life are treated as separate realms of being.
All folk artisans, regardless of their lack of academic knowledge concerning their craft, are still capable of producing works of merit. They work as if this were the natural thing to do; they create as if this were the natural thing to do; they give birth to beauty as if this were the natural thing to do. They have entered the way of salvation through unconscious faith. It is a path open to all.