He had but to speak He had but to speak aloud the words that came into his head, and those around him would fall in line. Shane Carruth, Primer wordscommunicationpersuasion
The aspiration for quality To arouse the aspiration for quality and make good on it, the organization itself has to be well crafted in form. It needs, like Nokia, open information networks; it has to be willing to wait, as Apple is, to bring its products to market until they are really good. Richard Sennett, The Craftsman On TasteMore profitable and a better buy workquality