The Sense of Style A Book by Steven Pinker Classic styleThe assumption of equalityNominalizationThe curse of knowledgeStructural parallelism+2 More The Elements of Style writingcommunication
The aspiration for quality To arouse the aspiration for quality and make good on it, the organization itself has to be well crafted in form. It needs, like Nokia, open information networks; it has to be willing to wait, as Apple is, to bring its products to market until they are really good. Richard Sennett, The Craftsman On TasteMore profitable and a better buy workquality