He had but to speak He had but to speak aloud the words that came into his head, and those around him would fall in line. Shane Carruth, Primer wordscommunicationpersuasion
Controlled! Braun design is greatly reduced - stripped of all that is unnecessary. Nevertheless, there is a strong aesthetic characterized by balance, order and harmony. Self-control is very important. Although my own taste is involved it always has to be under control. Not suppressed though! Controlled! Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible No reason for being style