Dieter Rams: As Little Design as Possible A Book by Sophie Lovell & Dieter Rams www.phaidon.com Beyond improvementCardinal sinOn displayLong-termHumble servants+11 More Good design is practical design designobjectsstyleminimalism
Controlled! Braun design is greatly reduced - stripped of all that is unnecessary. Nevertheless, there is a strong aesthetic characterized by balance, order and harmony. Self-control is very important. Although my own taste is involved it always has to be under control. Not suppressed though! Controlled! Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible No reason for being style