We optimize what we measure Scrum does not say “only focus on output”, but, unfortunately, humans will optimize for what they measure. If you worry about story points & hitting your estimations, that’s what is going to consume your attention. That is what you and your team will optimize for. And that is the core critique of Scrum as it is practiced: That it focuses a product team’s attention so heavily on delivery — on building lots of features quickly & efficiently — that teams fail to focus on spending time to discover what the right thing to build is. Henry Latham, Why Scrum is killing your product optimizationagilefeatures
We need an object for our affections We need an object for our affections, something identifiable on which to focus attention. But in a typical office building, to what can we attribute the all-pervasive comfort of 70ºF, 50% relative humidity? Most likely, we would simply take it all for granted. When thermal comfort is a constant condition, constant in both space and time, it becomes so abstract that it loses its potential to focus attention. Lisa Heschong, Thermal Delight in Architecture It's cold outside, but this room is quite cozy love