The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
We need an object for our affections We need an object for our affections, something identifiable on which to focus attention. But in a typical office building, to what can we attribute the all-pervasive comfort of 70ºF, 50% relative humidity? Most likely, we would simply take it all for granted. When thermal comfort is a constant condition, constant in both space and time, it becomes so abstract that it loses its potential to focus attention. Lisa Heschong, Thermal Delight in Architecture It's cold outside, but this room is quite cozy love