Kasuri is thus a textile that appears to have been rubbed. Since the edges of the pattern do not align, they take on the nature of an odd number rather than an even number. Without this rubbing or smudging, kasuri could never have been. However, since it is precisely this misalignment and blurry effect that is the source of kasuri’s beauty, we are presented with an interesting problem. I will call this problem ‘the beauty of odd numbers’.
I was in a hotel room a few years ago and I woke up in the early hours and glanced at the digital clock radio. It displayed the time using six digits HH:MM:SS
Just at the moment I glanced it flicked over to 04:04:04. It occurred to me that, using calculator word logic, this would read ‘ho ho ho’ if viewed upside down. That year I produced a Christmas card with those digits on the front and ‘Christmastime’ printed upside down as the message on the inside. In the absence of any further explanation, absolutely nobody understood the card.
When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues.
The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent.