When the hour of dire need draws nigh Keep the faculty of effort alive in you by a little gratuitous exercise every day. That is, be systematically ascetic or heroic in little unnecessary points, do every day or two something for no other reason than that you would rather not do it, so that when the hour of dire need draws nigh, it may find you not unnerved. William James, Principles of Psychology wisdomneed
Selling new ideas I must come to the topic of “selling” new ideas. You must master three things to do this: Giving formal presentations, Producing written reports, and Mastering the art of informal presentations as they happen to occur. All three are essential—you must learn to sell your ideas, not by propaganda, but by force of clear presentation. I am sorry to have to point this out; many scientists and others think good ideas will win out automatically and need not be carefully presented. They are wrong; many a good idea has had to be rediscovered because it was not well presented the first time, years before! Richard Hamming, You and Your Research Scientific writing