names
A renaming of the already named
A crumpled drawing
Names vs. The Nothing
My name
Take your names with you
No Smoking
Port furniture
All the miscellaneous fittings and fixtures on wharves and piers and elsewhere in nautical neighborhoods are known by the charming term port furniture.
On the Winds
An Article by Justin E. H. SmithOn the Situations and Names of the Winds is the title of a fragment of a pseudo-Aristotelian treatise, most likely written by a later author of the Peripatetic school. The two-page work identifies and briefly describes the names not just of the four anemoi, but gives a wind-name to each of the twelve points of the so-called “wind-rose”, slightly less poetically the “compass rose”, which is the figure seen on classical nautical charts and maps that shows the cardinal points as well as points intermediate.
...In both agricultural and maritime settings, the names of the winds were at once practical and phenomenologically basic: to step outside and to feel them was to know how things were in the most basic sense, to “know which way the wind is blowing”, as we still vestigially say, and to find the language to speak of it.
...If I were ever permitted to teach a course on the philosophy of wind, I would begin with the questions: How did the winds lose their names? And what does it mean for us to live in a world of nameless winds? I step outside and I feel a gust. “That’s wind,” I think to myself, and I have nothing more to add beyond that. I don’t know the winds.
The Genius of Apple's Name
An Article by Shawn WangIt's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple:
- Two syllables max
- Familiar English word - literal 5 year olds can spell and pronounce it right
- Starts with A - useful for alphabetical sort. Amazon did this too
- Name leads to easy logo/swag/branding ideas
- Evoke aspirational qualities - knowledge, health, nature
Picking better names for variables, functions, and projects
An Article by Tom MacWright- Avoid weasel words
- Follow patterns religiously
- Don’t cheap out on characters
- Call things the same thing
- Don’t name internal projects
- When things change, change their names
The eyes of a traveler
We’ve all heard that travel broadens the mind. But beneath this cliché lies a deep truth. Things stand out because they’re different, so we notice every detail, from street signs to mailboxes to two you pay at a restaurant. We learn a lot when we travel, not because we are any smarter on the road but because we pay such close attention. On a trip, we become our own version of Sherlock Holmes, intensely observing the environment around us. We are continuously trying to figure out a world that is foreign and new.
Too often, we go through our day-to-day life on cruise control, oblivious to huge swaths of our surroundings. To notice friction points – and therefore opportunities to do things better – it helps to see the world with fresh eyes. When you meet creative people with lots of ideas constantly bubbling to the surface, you often come away feeling that they are operating on a different frequency. And they are, most of the time. They have all their receptors on — and frequently turned up to eleven. But the fact is, we are all capable of this mode. Try to engage a beginner’s mind. For kids, everything is novel, so they ask lots of questions, and look at the world wide-eyed, soaking it all in. Everywhere they turn, they tend to think, Isn’t that interesting? rather than, I already know that.
By adopting the eyes of a traveler and a beginner’s mindset, you will notice a lot of details that you might normally have overlook. You put aside assumptions and are fully immersed in the world around you. In this receptive mode, you’re ready to start actively searching out inspiration.