minimalism
Less, but better
Raw size isn't enough
Omit needless words
Dieter Rams: As Little Design as Possible
Morioka Shoten
Minimum
A Book by John PawsonAdd Less
An Article by Cassidy WilliamsA few people have asked me what I did to make this [website] so fast.
The answer is: nothing.
I just didn't add anything to make it slow.I kept it simple.
The pages are pre-rendered.
The CSS is inlined.
I didn't add unnecessary javascript.
The work was done before you got there.Your websites start fast until you add too much to make them slow. Do you need any framework at all? Could you do what you want natively in the browser? Would doing it without a framework at all make your site lighter, or actually heavier in the long run as you create or optimize what others have already done?
Tanikawa House
A BuildingPhotos of the Tanikawa House, designed by architect Kazuo Shinohara.
Built in 1974, this summer house materializes the act of covering a piece of earth, making it an inhabitation only by means of a roof protecting the dirt soil of the ground. The house lies on a slope in a middle of a wood and grows through an exposed timber frame structure which supports a large pitched roof. Under the roof, a minimal section of the house located on a side hosts some specific living functions concentrated on two floors: a bathroom, a kitchen, a bedroom and a staircase. This section lies in parallel to the main “earth room” (or “summer room”) and overlooks it.
Do We Need This?
An ArticleUltimately this redesign has been a study in less, trying to dig deep and find out what it is I actually want for this site. A momentary visual “wow”, or quality content that is worthy of your attention? I decided on the latter, with less visual clutter it is far harder to try obscure bad or shallow writing behind a veneer of pretty images and effects. Posts may take longer to write but I hope this new design will push towards content that is worthy of your time.
Weighing up UX
Metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
Two levels of veto
At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead.
Our obedience to the king
Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think…
It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong.
But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart.
That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V:
For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.