data
INSUFFICIENT DATA FOR MEANINGFUL ANSWER.
The Eyes Have It
A Research Paper by Ben ShneidermanThe trend is your friend 'til the bend at the end
A Fragment by Noah SmithIn the past, GDP and resources use have always been tightly correlated. But this is just drawing a line through some data — it’s not based on any deep theory. And in fact, these correlations can change very quickly. Just as one example, here’s energy use versus GDP since 1949.
If you were sitting in 1970, you could look at this curve and claim, very confidently, that economic growth requires concomitant increases in energy use. And you’d be wrong. Because the trend is your friend til the bend at the end.
Embracing Asymmetrical Design
An Article by Ben NadelHumans love symmetry. We find symmetry to be very attractive. Our brains may even be hard-wired through evolution to process symmetrical data more efficiently. So, it's no surprise that, as designers, we try to build symmetry into our product interfaces and layouts. It makes them feel very pleasant to look at.
Unfortunately, data is not symmetrical…Once you release a product into "the real world", and users start to enter "real world data" into it, you immediately see that asymmetrical data, shoe-horned into a symmetrical design, can start to look terrible.
To fix this, we need to lean into an asymmetric reality. We need to embrace the fact that data is asymmetric and we need to design user interfaces that can expand and contract to work with the asymmetry, not against it. To borrow from Bruce Lee, we need to build user interfaces that act more like water:
“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.” — Bruce Lee
Goodbye, Google
An Article by Douglas BowmanWithout a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions. With every new design decision, critics cry foul. Without conviction, doubt creeps in. Instincts fail. “Is this the right move?” When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions.
Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case. I can’t operate in an environment like that. I’ve grown tired of debating such minuscule design decisions. There are more exciting design problems in this world to tackle.
The Subtleties of Color
A Series by Robert SimmonThe use of color to display data is a solved problem, right? Just pick a palette from a drop-down menu (probably either a grayscale ramp or a rainbow), set start and end points, press “apply,” and you’re done. Although we all know it’s not that simple, that’s often how colors are chosen in the real world. As a result, many visualizations fail to represent the underlying data as well as they could.
Data Farming
A Research PaperMiners seek valuable nuggets of ore buried in the earth, but have no control over what is out there or how hard it is to extract the nuggets from their surroundings. ... Similarly, data miners seek to uncover valuable nuggets of information buried within massive amounts of data.
Farmers cultivate the land to maximize their yield. They manipulate the environment to their advantage using irrigation, pest control, crop rotation, fertilizer, and more. Small-scale designed experiments let them determine whether these treatments are effective. Similarly, data farmers manipulate simulation models to their advantage, using large-scale designed experimentation to grow data from their models in a manner that easily lets them extract useful information.
Weighing up UX
Metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
Two levels of veto
At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead.
Our obedience to the king
Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think…
It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong.
But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart.
That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V:
For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.