Our Quantified Life
The primary measure of progress
SAFe is oriented around volume, not value
Outcomes decide
Design as an engineering problem
Obsessed with absolute numbers
Lost purposes
The case against heatmaps
It's All Over
An Essay by Justin E. H. SmithIt has come to seem to me recently that this present moment must be to language something like what the Industrial Revolution was to textiles. A writer who works on the old system of production can spend days crafting a sentence, putting what feels like a worthy idea into language, only to find, once finished, that the internet has already produced countless sentences that are more or less just like it, even if these lack the same artisanal origin story that we imagine gives writing its soul. There is, it seems to me, no more place for writers and thinkers in our future than, since the nineteenth century, there has been for weavers.
Time-based analytics
An Article by Ryan SingerAnalytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
Fast Path to a Great UX – Increased Exposure Hours
An Article by Jared SpoolAs we’ve been researching what design teams need to do to create great user experiences, we’ve stumbled across an interesting finding. It’s the closest thing we’ve found to a silver bullet when it comes to reliably improving the designs teams produce.
The solution? Exposure hours. The number of hours each team member is exposed directly to real users interacting with the team’s designs or the team’s competitor’s designs. There is a direct correlation between this exposure and the improvements we see in the designs that team produces.
Metrics have a strange hold on the imagination
A Fragment by Shawn WangOnce in place, metrics have a strange hold on the imagination: I've seriously had a CTO carelessly reject my genuine idea out of hand because "it doesn't help OKRs", the same OKRs we previously agreed should not describe all that we do.
I agree with Amir Shevat that we should "do the right things over the easy to measure things."
How would you feel if you could no longer use the product?
An ArticleThe product/market fit definitions I had found were vivid and compelling, but they were lagging indicators — by the time investment bankers are staking out your house, you already have product/market fit. Instead, Ellis had found a leading indicator: just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.”
Site performance is potentially the most important metric
A Fragment by Kealan ParrSite performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second.
The McNamara fallacy
A DefinitionThe McNamara fallacy, named for Robert McNamara, the US Secretary of Defense from 1961 to 1968, involves making a decision based solely on quantitative observations (or metrics) and ignoring all others. The reason given is often that these other observations cannot be proven.
The fallacy refers to McNamara's belief as to what led the United States to defeat in the Vietnam War—specifically, his quantification of success in the war (e.g., in terms of enemy body count), ignoring other variables.
Artifice, blindness, and suicide
A QuoteThe first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide.
Weighing up UX
An Article by Jeremy KeithMetrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
Predicted Mean Vote
A DefinitionThe predicted mean vote (PMV) was developed by Povl Ole Fanger at Kansas State University and the Technical University of Denmark as an empirical fit to the human sensation of thermal comfort. It was later adopted as an ISO standard. It predicts the average vote of a large group of people on the a seven-point thermal sensation scale where:
- +3 = hot
- +2 = warm
- +1 = slightly warm
- 0 = neutral
- -1 = slightly cool
- -2 = cool
- -3 = cold
What Do Metrics Want? How Quantification Prescribes Social Interaction on Facebook
A Research Paper by Benjamin GrosserWhat are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
Rethinking Repair
This chapter is an exercise in broken world thinking. It asks what happens when we take erosion, breakdown, and decay, rather than novelty, growth, and progress, as our starting points in thinking through the nature, use, and effects of information technology and new media.
The modern infrastructural ideal
The form and possibility of the "modern infrastructural ideal" is increasingly under threat, as cracks (sometimes literal ones) show up in our bridges, our highways, our airports, and the nets of our social welfare systems. For these and other reasons, broken world thinking asserts that breakdown, dissolution, and change, rather than innovation, development, or design as conventionally practices and thought about are the key themes and problems facing new media and technology scholarship today.
Attached to this, however, comes a second and more hopeful approach: namely, a deep wonder and appreciation for the ongoing activities by which stability (such as it is) is maintained, the subtle arts of repair by which rich and robust lives are sustained against the weight of centrifugal odds, and how sociotechnical forms and infrastructures, large and small, get not only broken but restored, one not-so-metaphoric brick at a time.
The fulcrum of these two worlds
Here, then, are two radically different forces and realities. On one hand, a fractal world, a centrifugal world, and always-almost-falling-apart world. On the other, a world in constant process of fixing and reinvention, reconfiguring and reassembling into new combinations and new possibilities...the fulcrum of these two worlds is repair.
A creature of bones, not words
In building connections, [articulation work] builds meaning and identity, sorting out ontologies on the fly rather than mixing and matching between fixed and stable entities. Articulation lives first and foremost in practice, not representation; as its proper etymology suggests, it's a creature of bones, not words. When articulation fails, systems seize up, and our sociotechnical worlds become stuff, arthritic, unworkable.
The world is always breaking
So the world is always breaking; it's in its nature to break.
A side that goes unrecognized
Edward Burtynsky, Shipbreaking #4.
Burtynsky's [shipbreaking] photos tell us important things about the themes of breakdown, maintenance, and repair raised here. The first is the extent to which such work is rendered invisible under our normal modes of picturing and theorizing technology. Burtynsky's photos share, in exquisite detail, a side or moment of technological life that goes for the most part unrecognized.
If we are to understand maintenance, repair, and technology more broadly, scenes such as Burtynsky's must be made empirically and conceptually familiar, even normal.
Turned into other things
Ask yourself this: for all the representations of great ships in history you've encountered, at what times and in what forms have you seen such vessels? In almost every instance it will be at moments of birth, or at the heights of strength and glory: the christening before the maiden voyage, rounding the cape, facing down the Spanish fleet, and so on. But what happens (or happened) to these ships? Save for the special cases of hostile sinking, shipwreck, or honorable retirement and preservation, it was this: they were disassembled, repurposed, stripped, and turned into other things.
An engine of technological difference
Whether at the level of national "technological styles" that shape and differentiate the nature of "same" technologies in different national contexts, or the simple but consequential variations by which industrial commodities are brought into, enlivened, and sustained within the circumstances of individual homes and lives, repair may constitute an important engine by which technological difference is produced and fit is accomplished.
The internet grew by breaking
The Internet grew by breaking, bumping up against the limits of existing protocols and practices and working around them, leaving behind almost by accident some of the properties that we now enumerate as key and distinctive virtues of the Internet as infrastructural form. Far from being a generalized cultural tendency or a property of individual minds, innovation in the technology space, as in culture more generally, is therefore organized around problems. This makes innovation simultaneously specific and in some measure collective in nature. And its engine is breakdown and repair.
What the fixer knows
Can repair sites and repair actors claim special insight or knowledge, by virtue of their positioning vis-à-vis the worlds of technology they engage? Can the fixer know and see different things—indeed, different worlds—than the better-known figures of "designer" or "user"?
Tool-being
Take Heidegger's notion of "tool-being", built around the central distinction between tools that are "ready-to-hand" versus "present-at-hand".
In the former state, technologies function as anticipated, do and stay where they're supposed to, and therefore sink below the level of conscious reflection. In the latter, the material world resists, obstructs, or frustrates action, and therefore calls attention to itself (precisely because we must now work to figure out and overcome barriers in our no-longer seamless world).
An ethics of mutual care
Foregrounding maintenance and repair as an aspect of technological work invites not only new functional but also moral relations to the world of technology. It references what is in fact a very old but routinely forgotten relationship of humans to things in the world: namely, an ethics of mutual care and responsibility.
To love deeply a world of things
Care brings the worlds of action and meaning back together, and reconnects the necessary work of maintenance with the forms of attachment that so often (but invisibly, at least to analysts) sustain it.
...What if we care about our technologies, and do so in more than a trivial way? This feature or property has sometimes been extended to technologies in the past, but usually only ones that come out of deep folk or craft traditions, and rarely the products of a modern industrial culture.
...Is it possible to love, and love deeply, a world of things?
We live in the aftermath
So do we live in later modernity, postmodernity, alternative modernity, or liquid modernity? Knowledge societies, information societies, network societies, or risk societies? New media, old media, dead media, or hypermedia? The world of information, the world of search, the world of networks, or the or the world of big data?
The answer is simple: like every generation before, we live in the aftermath.