Seeing Is Forgetting the Name of the Thing One Sees
- Sonorisms I
- More than just a machine that runs along
- Nobody was doing anything
- NYLA
- Aggressively Zen
[Life] frequently sets its problems in terms which must be altered if the problem is to be solved at all.
If we conclude that creative mind is in fact the very grain of the spiritual universe, we cannot arbitrarily stop our investigations with the man who happens to work in stone, or paint, or music, or letters. We shall have to ask ourselves whether the same pattern is not also exhibited in the spiritual structure of every man and woman. And, if it is, whether, by confining the average man and woman to uncreative activities and an uncreative outlook, we are not doing violence to the very structure of our being. If so, it is a serious matter, since we have seen already the unhappy results of handling any material in a way that runs counter to the natural law of its structure.
‘You must have a vast and magnificent estate,’ said Candide to the turk.
‘I have only twenty acres,’ replied the old man; ‘I and my children cultivate them; and our labour preserves us from three great evils: weariness, vice, and want.’
Candide, on his way home, reflected deeply on what the old man had said. ‘This honest Turk,’ he said to Pangloss and Martin, ‘seems to be in a far better place than kings…. I also know,’ said Candide, ‘that we must cultivate our garden.’
Today, most work is knowledge work, and knowledge workers are not "finished" after 40 years on the job, they are merely bored.
There are three ways to develop a second career. The first is to actually start one. The second is to develop a parallel career. Finally, there are the social entrepreneurs.
There is one prerequisite for managing the second half of your life: You must begin long before you enter it. If one does not begin to volunteer before one is 40 or so, one will not volunteer once past 60.
One can gain a glimpse of the quality of a people’s life by the kind of paper they use for writing letters, for literary works, and for various other tasks. Paper should not be deprecated. To do so is to deprecate beauty itself.
We can easily imagine from our own experience why fire might be used as a symbol of the life of a house and the family that lives there. The fire was certainly the most lifelike element of the house: it consumed food and left behind waste; it could grow and move seemingly by its own will; and it could exhaust itself and die. And most important it was warm, one of the most fundamental qualities that we associate with our own lives. When the fire dies, its remains become cold, just as the body becomes cold when a person dies. Drawing a parallel to the concept of the soul that animates the physical body of the person, the fire, then, is the animating spirit for the body of the house.
If we reach such a very ordinary state of daily life, and then back it up with building and construction that comes from the depths in us, then that gradually accumulates our value in the world, all of us together as a whole. Later, then, perhaps hundreds of years later, people will look back at our stones and say to themselves, "My word, those people way back then — they certainly knew how to live," and they would say this because they could see the lingering whispers in the walls and mosses, and could read them, and could treasure them, and would learn from these traces how to live like that again.
People who force nature force themselves. When we grow only wheat, we become dough. If we seek only money, we become brass; and if we stay in the childhood of team sports, we become a stuffed leather ball.
To become a complete person, we must travel many paths, and to truly own anything, we must first of all give it away.
Problem
No people who turn their backs on death can be alive. The presence of the dead among the living will be a daily fact in any society which encourages its people to live.
Solution
Never build massive cemeteries. Instead, allocate pieces of land throughout the community as grave sites—corners of parks, sections of paths, gardens, beside gateways—where memorials to people who have died can be ritually placed with inscriptions and mementos which celebrate their live. Give each grave site an edge, a path, and a quiet corner where people can sit. By custom, this is hallowed ground.
I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.
If I don't ask, I won't get.
We start trying to be wise when we realize that we are not born knowing how to live, that living one's life is a skill that has to be acquired, like learning to ride a bicycle or play the piano. But what does wisdom counsel us to do? It tells us to aim for tranquility and inner peace, a life free from anxiety, fear, idolatry, and harmful passions. Wisdom teaches us that our first impulses may not always be trustworthy, and that our appetites will lead us astray if we do not train reason to separate vain from genuine needs.
This is precisely where “burglary” becomes a myth, a symbol, a metaphor: it stands in for all the things people really want to do with the built environment, what they really want to do to sidestep the obstacles of their lives.
The neurons that do expire are the ones that made imitation possible. When you are capable of skillful imitation, the sweep of choices before you is too large; but when your brain loses its spare capacity, and along with it some agility, some joy in winging it, and the ambition to do things that don't suit it, then you finally have to settle down to do well the few things that your brain really can do well - the rest no longer seems pressing and distracting, because it is now permanently out of reach. The feeling that you are stupider than you were is what finally interests you in the really complex subjects of life: in change, in experience, in the ways other people have adjusted to disappointment and narrowed ability. You realize that you are no prodigy, your shoulders relax, and you begin to look around you, seeing local color unrivaled by blue glows of algebra and abstraction.
He was thinking of all these things when he desired a city. Isidora, therefore, is the city of his dreams: with one difference. The dreamed-of city contained him as a young man; he arrives at Isidora in his old age. In the square there is the wall where the old men sit and watch the young go by; he is seated in a row with them. Desires are already memories.
The inferno of the living is not something that will be; if there is one, it is what is already here, the inferno where we live every day, that we form by being together. There are two ways to escape suffering it. The first is easy for many: accept the inferno and become such a part of it that you can no longer see it. The second is risky and demands constant vigilance and apprehension: seek and learn to recognize who and what, in the midst of the inferno, are not inferno, then make them endure, give them space.
How life, from being made up of little separate incidents which one lived one by one, became curled and whole like a wave which bore one up with it and threw one down with it, there, with a dash on the beach.
A regular wind-up toy world this is, I think. Once a day the wind-up bird has to come and wind the springs of this world.
Rather than convey "be like me," better parental advice should be more indirect: "This is how I lived" invites the child to reason about that example. Such advice omits "Therefore you should..." Find your own way; innovate rather than imitate.
Even if you were to live for three thousand years or ten times as long, you should still remember this, that no one loses any life other than the one that he is living, nor does he live any life other than the one that he loses, so the shortest life and the longest amount to the same.
Some day, will you be satisfied and want for nothing, yearning for nothing, and desiring nothing, animate or inanimate, to cater to your pleasures?
In our lives, this quality without a name is the most precious thing we ever have.
And I am free to the extent I have this quality in me.
If I consider my life honestly, I see that it is governed by a certain very small number of patterns of events which I take part in over and over again.
Being in bed, having a shower, having breakfast in the kitchen, sitting in my study writing, walking in the garden, cooking and eating our common lunch at my office with my friends, going to the movies, taking my family to eat at a restaurant, having a drink at a friend’s house, driving on the freeway, going to bed again. There are a few more.
There are surprisingly few of these patterns of events in any one person’s way of life, perhaps no more than a dozen.
When I see how few of them there are, I begin to understand what huge effect these few patterns have on my life, on my capacity to live. If these few patterns are good for me, I can live well. If they are bad for me, I can’t.
The most fundamental splits in contemporary life occur because of the break-up of the old unity of design, production and enjoyment.
Benjamin: It's like there's this whole life I had, but I can't remember what it was.
One thing I assume of age is weariness.
Damned if I don’t get more tired every day.
Tired of what I do, following arcs like lobbed rocks — the inevitability of truth.But the complexity and the gray lie not in the truth, but in what you do with the truth once you have it.
In System A, creation and production are organic in character, and are governed by human judgments that emanate from the underlying wholeness of situations, conditions, and surroundings.
In System B, the production process is thought of as mechanical. What matters are regulations, procedures, categories, money, efficiency, and profit: all the machinery designed to make society run smoothly, as if society was working as a great machine. The production process is rarely context-sensitive. Wholeness is left out.
Identifying these two categories helps us sharpen and clarify the range of differences among ways of creating the environment that exist in different societies. And the two categories serve to identify a dimension of great importance: the dimension that runs from more life-giving to less life-giving.
Pay attention, boy. The next suitable person you're in light conversation with, you stop suddenly in the middle of the conversation and look at the person closely and say, "What's wrong?" You say it in a concerned way. He'll say, "What do you mean?" You say, "Something's wrong. I can tell. What is it?" And he'll look stunned and say, "How did you know?" He doesn't realize something's always wrong, with everybody. Often more than one thing.
In an intentional bout of concentrated major thinking, where you sit down with the conscious intention of confronting major questions like 'Am I currently happy?' or 'What, ultimately, do I really care about and believe in?' or— particularly if some kind of authority figure has just squeezed your shoes—'Am I essentially a worthwhile, contributing type of person or a drifting, indifferent, nihilistic person?', then the questions often end up not answered but more like beaten to death, so attacked from every angle and each angle's different objections and complications that they end up even more abstract and ultimately meaningless than when you started. Nothing is achieved this way, at least that I've ever heard of. Certainly, from all evidence, St. Paul, or Martin Luther, or the authors of The Federalist Papers, or even President Reagan never changed the direction of their lives this way—it happened more by accident.
I don't envision a very long life for myself.
Like, I think my life will run out before my work does, you know?
I've designed it that way.
I enjoy gardening the most when it aligns with my broader philosophy of life, so I thought readers might like to see that philosophy and see how I apply it to gardening. These principles are in random order, just as they are applied in life. Sometimes my focus is on having fun, other times I'm focused on planning, still other times I just want to kick back and chat to my friends and neighbours.
Introduction / Pareto principle / Balance / Fun / Working for happiness / Family / Purpose / Order / Planning / Flexibility / Variety / Strategic Resilience / Motivation / Sustainability / Invest to save / Kaizen / Kindness / Giving back / Experimentation / Learning
When you grow up, you tend to get told that the world is the way it is, and you're meant to just live your life inside the world and try not to bash into the walls too much...but life can be much broader, once you discover one simple fact – and that is, that everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use.
The “Reversible Destiny Lofts Mitaka (In Memory of Helen Keller),” built by architects/artists Shusaku Arakawa and Madeline Gins, are the first residential units designed “not to die.”
I've been fortunate enough to meet some of my heroes, but I still have a long way to go.
This is a list of people I'd like to high five IRL.
I believe that the books and stories we fall in love with make us who we are, or, not to claim too much, the beloved tale becomes a part of the way in which we understand things and make judgments and choices in our daily lives. A book may cease to speak to us as we grow older, and our feeling for it will fade. Or we may suddenly, as our lives shape and hopefully increase our understanding, be able to appreciate a book we dismissed earlier; we may suddenly be able to hear its music, to be enraptured by its song.
Holzer began creating these works in 1977, when she was a student in an independent study program. She hand-typed numerous "one liners," or Truisms, which she has likened, partly in jest, to a "Jenny Holzer's Reader's Digest version of Western and Eastern thought." She typeset the sentences in alphabetical order and printed them inexpensively, using commercial printing processes. She then distributed the sheets at random and pasted them up as posters around the city. Her Truisms eventually adorned a variety of formats, including T-shirts and baseball caps.
When we do not cultivate our Pillars, they grow weak and our Platform of Radiance becomes unstable, causing us to fall into one of the four Pits of Suffering below.
Each Pillar has a corresponding Pit of Suffering:
- Love > Attachment
- Compassion > Sentimentality
- Joy > Elation
- Equanimity > Apathy
I’ve written this before but I constantly need to remind myself of it, so, once again: A certain kind of work, lifestyle, mode of living — in and of itself — is protest. That is, work that is curious and rigorous is implicitly an antipode to didactic, shallow bombastity. It is inherently an archetype against bullshit. That to be committed to this work or life of rigor (be it rigor focused on “art” or, as they say in Japanese, sakuhin, or family or athleticism or whatever), and to share it with the world is to opt-out of being paralyzed by idiocy, and help others who may be paralyzed find a path back to whatever fecundity of life it is that they deserve.
The stranger your tastes seem to other people, the stronger evidence they probably are of what you should do.
So I bet it would help a lot of people to ask themselves about this explicitly. What seems like work to other people that doesn't seem like work to you?
The wind is rising!
...We must try to live.— Paul Valéry
Nothing gives man fuller satisfaction than participation in processes that supersede the span of individual life.
— Gotthard Booth
The word “meaning” has two quite different meanings in English. It can refer to the meaning of symbols, such as words and road signs. This book is not about that kind of meaning.
People also speak of “the meaning of life.” That is the sort of meaningness this book is about. So I apply “meaningness” only to the sorts of things one could describe as “deeply meaningful” or “pretty meaningless.”
Jobs's father had once taught him that a drive for perfection meant caring about the craftsmanship even of the parts unseen. Jobs applied that to the layout of the circuit board inside the Apple II. He rejected the initial design because the lines were not straight enough.
In an interview a few years later, after the Macintosh came out, Jobs again reiterated that lesson from his father: "When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."
Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points.
The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company."
The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities."
The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities."
There falls a shadow, as T.S. Eliot noted, between the conception and the creation. In the annals of innovation, new ideas are only part of the equation. Execution is just as important.
The improvements [over Xerox] were in not just the details but the entire concept. The mouse at Xerox PARC could not be used to drag a window around the screen. Apple's engineers devised an interface so you could not only drag windows and files around, you could even drop them into folders. The Xerox system required you to select a command in order to do anything...the Apple system transformed the desktop metaphor into virtual reality by allowing you to directly touch, manipulate, drag, and relocate things. And Apple's engineers worked in tandem with its designers to improve the desktop concept by adding delightful icons and menus that pulled down from a bar atop each window and the capability to open files and folders with a double click.
An icon is a symbol equally incomprehensible in all human languages. There's a reason why humans invented phonetic languages.
"If it could save a person's life, would you find a way to shave ten seconds off the boot time?" [Jobs] asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Max, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. "Larry was suitably impressed, and a few weeks later he came back and it booted up twenty-eight seconds faster," Atkinson recalled. "Steve had a way of motivating by looking at the bigger picture."
The Macintosh team came to share Jobs's passion for making a great product, not just a profitable one. "Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too," said Hertzfeld. "The goal was never to beat the competition, or even to make a lot of money. It was the do the greatest thing possible, or even a little greater." He once took the team to see an exhibit of Tiffany glass at the Metropolitan Museum in Manhattan because he believed they could learn from Louis Tiffany's example of creating great art that could be mass-produced. Recalled Bud Tribble, "We said to ourselves, 'Hey, if we're going to make things in our lives, we might as well make them beautiful.'"
Every month or so, Manock and Oyama would present a new iteration based on Jobs's previous criticisms. The latest plaster model would be dramatically unveiled, and all the previous attempts would be lined up next to it. That not only helped them gauge the design's evolution, but it prevented Jobs from insisting that one of his suggestions had been ignored.
Even though Steve didn't draw any of the lines, his ideas and inspiration made the design what it is. To be honest, we didn't know what it meant for a computer to be 'friendly' until Steve told us.
At one point Kare and Atkinson complained that he was making them spend too much time on tiny little tweaks to the title bar when they had bigger things to do. Jobs erupted. "Can you imagine looking at that every day?" he shouted. "It's not just a little thing, it's something we have to do right."
When the design was finally locked in, Jobs called the Macintosh team together for a ceremony. "Real artists sign their work," he said. So he got out a sheet of drafting paper and a Sharpie pen and had all of them sign their names. The signatures were engraved inside each Macintosh.
Jobs believed that for a computer to be truly great, its hardware and its software had to be tightly linked. When a computer was open to running software that also worked on other computers, it would end up sacrificing some functionality. The best products, he believed, were "whole widgets" that were designed end-to-end, with the software closely tailored to the hardware and vice versa.
As every day passes, the work fifty people are doing here is going to send a giant ripple through the universe. I know I might be a little hard to get along with, but this is the most fun thing I've done in my life.
At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit in your lap, with a keyboard and a screen hinged together like a notebook. "This is my dream of what we will be making in the mid- to late eighties," he said. They were building a company that would invent the future.
Jobs wanted to sell Pixar's computers to a mass market, so he had the Pixar folks open up sales offices—for which he approved the design—in major cities, on the theory that creative people would soon come up with all sorts of ways to use the machine. "My view is that people are creative animals and will figure out clever new ways to use tools that the inventor never imagined."
His frustration with Apple was evident when he gave a talk to a Stanford Business School club at the home of a student, who asked him to sign a Macintosh keyboard. Jobs agreed to do so if he could remove the keys that had been added to the Mac after he left. He pulled out his car keys and pried off the four arrow cursor keys, which he had once banned, as well as the top row of F1, F2, F3 ... function keys. "I'm changing the world one keyboard at a time," he deadpanned. Then he signed the mutilated keyboard.
They debated the grammatical issue: If "different" was supposed to modify the verb "think," it should be an adverb, as in "think differently." But Jobs insisted that he wanted "different" to be used as a noun, as in "think victory" or "think beauty." Also, it echoed colloquial use, as in "think big." Jobs later explained, "We discussed whether it was correct before we ran it. It's grammatical, if you think about what we're trying to say. It's not think the same, it's think different. Think a little different, think a lot different, think different. 'Think differently' wouldn't hit the meaning for me"
One of the first things Jobs did during the product review process was ban PowerPoints. "I hate the way people use slide presentations instead of thinking," Jobs later recalled. "People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they're talking about don't need PowerPoint."
The product review revealed how unfocused Apple had become. The company was churning out multiple versions of each product because of bureaucratic momentum and to satisfy the whims of retailers..."I had people explaining this to me for three weeks," Jobs said. "I couldn't figure it out." He finally began asking simple questions, like, "Which ones do I tell my friends to buy?"
When he couldn't get simple answers, he began slashing away at models and products. Soon he had cut 70% of them..."I came out of the meeting with people who had just gotten their products canceled and they were three feet off the ground with excitement because they finally understood where in the heck we were going."
After a few weeks Jobs finally had enough. "Stop!" he shouted at one big product strategy session. "This is crazy." He grabbed a magic marker, padded to a whiteboard, and drew a horizontal and vertical line to make a four-squared chart. "Here's what we need," he continued. Atop the two columns he wrote "Consumer" and "Pro"; he labeled the two rows "Desktop" and "Portable." Their job, he said, was to make four great products, one for each quadrant. "The room was in dumb silence," Schiller recalled.
I always understood the beauty of things made by hand. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product.
Unlike some designers, [Ive] didn't just make beautiful sketches; he also focused on how the engineering and inner components would work.
He became head of [the design department at Apple] in 1996, the year before jobs returned, but wasn't happy. Amelio had little appreciation for design.
There wasn't that feeling of putting care into a product, because we were trying to maximize the money we made. All they wanted from us designers was a model of what something was supposed to look like on the outside, and then engineers would make it as cheap as possible. I was about to quit.
Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
The process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described one of Apple's Power Macs. "We wanted to get rid of anything other than what was absolutely essential," he said. "To do so required total collaboration between the designers, the product developers, the engineers, and the manufacturing team. We kept going back to the beginning, again and again. Do we need that part? Can we get it to perform the function of the other four parts?"
The connection between the design of a product, its essence, and its manufacturing was illustrated for Jobs and Ive when they were traveling in France and went into a kitchen supply store. Ive picked up a knife he admired, but then put it down in disappointment. Jobs did the same. "We both noticed a tiny bit of glue between the handle and the blade," Ive recalled. They talked about how the knife's good design had been ruined by the way it was manufactured. "We don't like to think of our knives as being glued together," Ive said. "Steve and I care about things like that, which ruin the purity and detract from the essence of something like a utensil, and we think alike about how products should be made to look pure and seamless."
Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great.
He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements.
I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis.
Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained:
Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you.
"The one thing Apple's providing now is leadership in colors," Gates said as he pointed to a Windows-based PC that he jokingly had painted red. "It won't take long for us to catch up with that, I don't think."
Jobs was furious, and he told a reporter that Gates, the man he had publicly decried for being completely devoid of taste, was clueless about what made the iMac so much more appealing than other computers. "The thing that our competitors are missing is they think it's about fashion, and they think it's about surface appearance," he said. "They said, We'll slap a little color on this piece of junk computer, and we'll have one, too."
"Ron [Johnson] thinks we've got it all wrong. He thinks [the Apple store] should be organized not around products but instead around what people do." There was a pause, then Jobs continued. "And you know, he's right." He said they would redo the layout, even though it would likely delay the planned January rollout by three or four months. "We've only got one chance to get it right."
Jobs liked to tell the story—and he did so to his team that day—about how everything he had done correctly had required a moment when he hit the rewind button. In each case he had to rework something that he discovered was not perfect.
Suddenly everything had fallen into place: a drive that would hold a thousand songs; and interface and scroll wheel that would let you navigate a thousand songs; a FireWire connection that could sync a thousand songs in under ten minutes; and a battery that would last through a thousand songs.
"We suddenly were looking at one another and saying, 'This is going to be so cool,'" Jobs recalled. "We knew how cool it was, because we knew how badly we each wanted one personally."
Like many companies, Sony worried about cannibalization. If it built a music player and service that made it easy for people to share digital songs, that might hurt sales of its record division. One of Jobs's business rules was to never be afraid of cannibalizing yourself. "If you don't cannibalize yourself, someone else will."
Bono later explained that not all corporate sponsorships were deals with the devil.
The 'devil' here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful art object in music culture since the electric guitar. That's the iPod. The job of art is to chase ugliness away.
"Steve had this firm belief that the right kind of building can do great things for a culture," said Pixar's president Ed Catmull.
Despite being a denizen of the digital world, or maybe because he knew all too well its isolating potential, Jobs was a strong believer in face-to-face meetings. "There's a temptation in our networked age to think that ideas can be developed by email and iChat," he said. "That's crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they're doing, you said 'Wow,' and soon you're cooking up all sorts of ideas."
In his piece [for Time] Lev Grossman correctly noted that the iPhone did not really invent many new features, it just made those features a lot more usable. "But that's important. When our tools don't work, we tend to blame ourselves, for being too stupid or not reading the manual or having too-fat fingers...When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole."
At one point Jobs looked at the model [for the first iPad] and was slightly dissatisfied. It didn't feel casual and friendly enough, so that you would naturally scoop it up and whisk it away. Ive put his finger, so to speak, on the problem: They needed to signal that you could grab it with one hand, on impulse. The bottom edge needed to be slightly rounded, so that you'd feel comfortable just scooping it up rather than lifting it carefully.
Even before the iPad went on sale, Jobs was thinking about what should be in the iPad 2...there was a peripheral issue that he focused on that most people hadn't thought about: The cases that people used covered the beautiful lines of the iPad and detracted from the screen. They made fatter what should be thinner. They put a pedestrian cloak on a device that should be magical in all of its aspects.
My passion has been to build an enduring company where people were motivated the make great products. Everything else was secondary...the products, not the profits, were the motivation.
Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.
I'm about fifty-fifty on believing in God. For most of my life, I've felt that there must be more to our existence than meets the eye.
I like to think that something survives after you die. It's strange to think that you accumulate all this experience, and maybe a little wisdom, and that it just goes away. So I really want to believe that something survives, that maybe your consciousness endures.
But on the other hand, perhaps it's like an on-off switch. Click! And you're gone.
...Maybe that's why I never liked to put on-off switches on Apple devices.