When we build, say, a business area in which all (or practically all) are engaged in earning their livings, or a residential area in which everyone is deep in the demands of domesticity, or a shopping area dedicated to the exchange of cash and commodities—in short, where the pattern of human activity contains only one element, it is impossible for the architecture to achieve a convincing variety—convincing of the known facts of human variation. The designer may vary color, texture and form until his drawing instruments buckle under the strain, proving once more that art is the one medium in which one cannot lie successfully.
Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.”
Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.”
We’ve all heard that travel broadens the mind. But beneath this cliché lies a deep truth. Things stand out because they’re different, so we notice every detail, from street signs to mailboxes to two you pay at a restaurant. We learn a lot when we travel, not because we are any smarter on the road but because we pay such close attention. On a trip, we become our own version of Sherlock Holmes, intensely observing the environment around us. We are continuously trying to figure out a world that is foreign and new.
Too often, we go through our day-to-day life on cruise control, oblivious to huge swaths of our surroundings. To notice friction points – and therefore opportunities to do things better – it helps to see the world with fresh eyes. When you meet creative people with lots of ideas constantly bubbling to the surface, you often come away feeling that they are operating on a different frequency. And they are, most of the time. They have all their receptors on — and frequently turned up to eleven. But the fact is, we are all capable of this mode. Try to engage a beginner’s mind. For kids, everything is novel, so they ask lots of questions, and look at the world wide-eyed, soaking it all in. Everywhere they turn, they tend to think, Isn’t that interesting? rather than, I already know that.
By adopting the eyes of a traveler and a beginner’s mindset, you will notice a lot of details that you might normally have overlook. You put aside assumptions and are fully immersed in the world around you. In this receptive mode, you’re ready to start actively searching out inspiration.