Design, it seems, is not only becoming more methodical but also more scientific. This is not surprising. Design as a discipline has moved from “product beautification” to being a central part of product development. It has incorporated methodologies from human-computer interaction, sociology, and anthropology as well as advertising and management. And with the rise of design thinking, a wider range of professional disciplines are using creative methods.
I don’t want to criticize design methodologies. But against the backdrop of an overly structured design process, it is important to remind our community that there is one fundamental aspect to design that cannot be formalized in a methodology. And that is intuition.
What keeps me busy in my classes is trying to help my students learn how to think. They say, "Rob holds his hands like this...," and they don't know that the reason I hold my hands like this is not to make myself look that way. The end result is not to hold the gun that way; holding the gun that way is the end result of doing something else.
…The more general issue is that a person who doesn't understand the thing they're trying to copy will end up copying unimportant superficial aspects of what somebody else is doing and miss the fundamentals that drive the superficial aspects. This even happens when there are very detailed instructions. Although watching what other people do can accelerate learning, especially for beginners who have no idea what to do, there isn't a shortcut to understanding something deeply enough to facilitate doing it well that can be summed up in simple rules, like "omit needless words".