Design, it seems, is not only becoming more methodical but also more scientific. This is not surprising. Design as a discipline has moved from “product beautification” to being a central part of product development. It has incorporated methodologies from human-computer interaction, sociology, and anthropology as well as advertising and management. And with the rise of design thinking, a wider range of professional disciplines are using creative methods.
I don’t want to criticize design methodologies. But against the backdrop of an overly structured design process, it is important to remind our community that there is one fundamental aspect to design that cannot be formalized in a methodology. And that is intuition.
Ugh, now I have to write this boring part, I would think. I would spend a few days in active rebellion against this directive that I imagined the book was imposing.
Then I would realize: this is my book! There are no rules! I can write it however I want! Also, I would think, if I’m bored by something that I believe I need to write, the reader undoubtedly will be too, if not because the subject is inherently boring, then because I myself find it so unbearably tedious to imagine discussing it for five pages. Often as not, I would remember some aspect of the subject that deeply interested me, something a little outside the way it’s usually perceived or written about. Then I would meditate on that, and soon I would be scribbling notes from an increasingly excited place until I found a way forward. A form of beginner’s mind.