Design, it seems, is not only becoming more methodical but also more scientific. This is not surprising. Design as a discipline has moved from “product beautification” to being a central part of product development. It has incorporated methodologies from human-computer interaction, sociology, and anthropology as well as advertising and management. And with the rise of design thinking, a wider range of professional disciplines are using creative methods.
I don’t want to criticize design methodologies. But against the backdrop of an overly structured design process, it is important to remind our community that there is one fundamental aspect to design that cannot be formalized in a methodology. And that is intuition.
My recall is a damn sight short of total. It’s so unreliable that I sometimes think I’m trying to prove something by it. But what would I be proving? Especially since inexactness is not exactly the sort of thing you can prove with any accuracy.
Anyway—or rather, that being the case—my memory can be impressively iffy. I get things the wrong way around, fabrication filters into fact, sometimes my own eyewitness account interchanges with somebody else’s. At which point, can you even call it memory any more?
Supposing I found myself chasing another fly ball and ran head-on into a basketball backboard, supposing I woke up once again lying under an arbor with a baseball glove under my head, what words of wisdom could this man of thirty-odd years bring himself to utter? Maybe something like: This is no place for me.