127. Intimacy Gradient Problem Unless the spaces in a building are arranged in a sequence which corresponds to their degrees of privateness, the visits made by strangers, friends, guests, clients, family, will always be a little awkward. Solution Lay out the spaces of a building so that they create a sequence which begins with the entrance and the most public parts of the building, then leads into the slightly more private areas, and finally to the most private domains. Christopher Alexander, Murray Silverstein & Sara Ishikawa, A Pattern Language intimacy
Selling new ideas I must come to the topic of “selling” new ideas. You must master three things to do this: Giving formal presentations, Producing written reports, and Mastering the art of informal presentations as they happen to occur. All three are essential—you must learn to sell your ideas, not by propaganda, but by force of clear presentation. I am sorry to have to point this out; many scientists and others think good ideas will win out automatically and need not be carefully presented. They are wrong; many a good idea has had to be rediscovered because it was not well presented the first time, years before! Richard Hamming, You and Your Research Scientific writing