Thoughts & Ideas
On Greatness
v0.crap
- ââWriting, Brieflyââ
Shaped and reshaped
A distinct and complementary stance
But bulldozers move mountains
Argue against the best
Half-winged, half-imprisoned
Curiosity spurred on
From one Arte to another
The Innovation Funnel
The power of One
An Article by Kathy SierraIt's not teams that are the problem, it's the rabid insistence on teamwork. Group think. Committee decisions.
Most truly remarkable ideas did not come from teamwork. Most truly brave decisions were not made through teamwork. The team's role should be to act as a supportive environment for a collection of individuals. People with their own unique voice, ideas, thoughts, perspectives. A team should be there to encourage one another to pursue the wild ass ideas, not get in lock step to keep everything cheery and pleasant.
A bad tweet is like a deepfake of an idea
AÂ Fragment by Ryan BroderickI guess what youâre describing is like a tweet that hits the uncanny valley of good and bad in such a precise way, with such confidence, that it just pisses everybody off.
Because if you look at this tweet for just a second youâre like ok, thatâs a fine bedroom, but then you look at it, and it starts to unravel in your mind, like trying to remember a dream after you just woke up. And youâre like âwhat is this?â Itâs like a deepfake of a personâs face.
âŠOk, Iâve got some fire for you: A bad tweet is like a deepfake of an idea.
The perfect bad tweet is like something you read and youâre like âok yeahâ but then youâre like, âwaitâŠâ, and it just starts to come apart in your mind and youâre like that makes no fucking sense, just like this photo of this incredibly bad room.
The McDonaldâs Theory of Creativity
An Article by Jon BellI use a trick with co-workers when weâre trying to decide where to eat for lunch and no one has any ideas. I recommend McDonaldâs.
An interesting thing happens. Everyone unanimously agrees that we canât possibly go to McDonaldâs, and better lunch suggestions emerge. Magic!
Itâs as if weâve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonaldâs Theory: people are inspired to come up with good ideas to ward off bad ones.
Eulogy for Steve Jobs
An Article by Jonathan IveHe was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor.
Many of us have an innate predisposition to be curious. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline.
In larger groups our conversations gravitate towards the tangible, the measurable. It is more comfortable, far easier and more socially acceptable talking about what is known. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable.
Our curiosity begs that we learn. And for Steve, wanting to learn was far more important than wanting to be right.
- ââSteve Jobsââ
Ideas behind their time
An Article by Tim HarfordThese days I am more interested in the reverse case [of Da Vinci's helicopter]: ideas that could have worked many centuries before they actually appeared. The economist Alex Tabarrok calls these âideas behind their timeâ
Curious minds want to know why these ideas appeared so late â and whether there might be anything that would prevent delays in future. One explanation is that the ideas arenât as simple as they appear.
The bicycle is not as straightforward an invention as it seems. To move from ox-hauled cart to human-powered bicycle requires smooth-rolling wheel bearings, which in turn need precisely engineered bearing balls. Modern steel ball bearings were not patented until the late 1700s, and demand from the 19th-century bicycle industry helped to improve their design.
Negative Creativity
An Article by Scott AlexanderComing up with entirely novel ideas is really, really hard.
Early work
An Essay by Paul GrahamImagine if we could turn off the fear of making something lame. Imagine how much more we'd do.
The Top Idea in Your Mind
An Essay by Paul GrahamI think most people have one top idea in their mind at any given time. That's the idea their thoughts will drift toward when they're allowed to drift freely. And this idea will thus tend to get all the benefit of that type of thinking, while others are starved of it. Which means it's a disaster to let the wrong idea become the top one in your mind.
The still life effect
AÂ Fragment by Paul GrahamIf you're going to spend years working on something, you'd think it might be wise to spend at least a couple days considering different ideas, instead of going with the first that comes into your head. You'd think. But people don't. In fact, this is a constant problem when you're painting still lifes. You plonk down a bunch of stuff on a table, and maybe spend five or ten minutes rearranging it to look interesting. But you're so impatient to get started painting that ten minutes of rearranging feels very long. So you start painting. Three days later, having spent twenty hours staring at it, you're kicking yourself for having set up such an awkward and boring composition, but by then it's too late.
A lightbulb is not an idea
An Article by Ralph AmmerWith conventional placeholders, such as words, we can describe patterns for a large number of situations. On the other hand it is easy to fool yourself (and others) with words, since you can avoid to be specific. Any business meeting can confirm this.
When you draw something you are forced to be specific â and honest.
Our illustration of an âideaâ from above is unconventional in the sense that it conveys specific original thoughts of what an idea is. It adds value to the words.
And that is the catch: The drawing must be unconventional to support the conventional words. We have to make sure not to use âwords in disguiseâ. Take a common illustration for âideaâ for example, which haunts flip charts all over the world: the lightbulb.
The lightbulb image works on a purely symbolic level, it only replaces the word âideaâ. This image of a household item contains no original thought about what an idea is. While symbols like these work well as international replacements for words or icons to indicate a light switch for instance, they convey no nutritional value as illustrations â they are empty.
Winning by Design: The Methods of Gordon Murray
A case study of the working methods of one particularly successful designer in a highly competitive design domain - Formula One racing car design. Gordon Murray was chief designer for the very successful Brabham and McLaren racing car teams in the 1970s and 1980s. His record of success is characterised by innovative breakthroughs, often arising as sudden illuminations, based on considering the task from first principles and from a systemic viewpoint. His working methods are highly personal, and include intensive use of drawings. Personality factors and team management abilities also appear to be relevant. There are some evident similarities with some other successful, innovative designers
You need to make the step forward
Throughout a racing season there is constant, relentless pressure on the designer to keep making design improvements. But there is a limit to what can be achieved with any car design, before a jump has to be made to basically a new design, an innovation. As Gordon Murray says, âGiven the situation and the pressure at any one time, you do get to the brick wall...I mean you're doing all these normal modifications, you know you can't go any quicker, you need to make the step forward.â
In the midst of the pressure, the fervour, the panic, he âused to get breakthroughs, I mean I used to get like suddenly a mental block's lifted.â
Drawing the bits
That's what is great about race car design, because even though you've had the big idea - the âlight bulbâ thing, which is fun - the real fun is actually taking these individual things, that nobody's every done before, and in no time at all try and think of a way of designing them. And not only think of a way of doing them, but drawing the bits, having them made and testing them.
Like designing things for the first time
Gordon Murray insists on keeping experience 'at the back of your mind, not the front' and to work from first principles when designing. For instance, in designing a component such as a suspension wishbone, 'it's all too easy - and the longer you're in design the easier it is - to say, I know all about wishbones, this is how it's going to look because that's what wishbones look like.' But if you want to make a step forward, if you're looking for ways of making it much better and much lighter, than you have to go right back to load path analysis. It is like designing things for the first time, rather than the nth time.
Wonder Plots
Working from first principles, and working in a highly organized way seem to come naturally to him, but his personal design process is much less structured than the results might suggest. Although he can tightly organize his team and run a complex racing organisation, his personal ways of designing are relatively unstructured, based on annotated, thumb-nail sketches. âI don't sit down and say, OK, now I've had the idea, let's see, this is a solution, these are the different ways to go, if I do this, and do that; I do lots of scribbles just to save it, before I forget.â
Gordonâs design process is based on starting with a quick sketch of a whole idea, which is then developed through many different refinements. âI do a quick sketch of the whole idea, and then if there's one bit that looks good, instead of rubbing other bits out, I'd put that bit to one side; I'd do it again and expand on the good bit, and drop out the bad bit, and keep doing it, doing it; and end up with all these sketches, and eventually you end up throwing ninety percent of these away.â He also talks to himself - or rather, writes notes to himself on the sketches; notes such as ârubbishâ, âtoo heavyâ or âmove it this way 30mm.â Eventually he gets to the stage of more formal, orthographic drawings, but still drawing annotated plans, elevations and sections all together, âUntil at the end of the day the guys at Brabham used to call them âWonder Plotsâ, because they used to say âIt's a wonder anybody could see what was on themâ!â
I never have engineers that aren't designers
Although Gordon Murray carried immense personal responsibility for the design work of his racing cars, inevitably it involved a lot of teamwork. Clearly he has been successful in inspiring others to work with him. He likes to involve team members in the design problems, and for that reason prefers to recruit all-rounders to his team; âI never have engineers that aren't designers.â
The problem with CAD
He also likes to work collectively, standing around a drawing board discussing problems and trying ideas.
For this kind of teamwork, and especially for conceptual design work, he finds computer aided design systems too restrictive. For the McLaren F1 super-car, he installed a five-metre long drawing board in the design office, so that the car could be drawn full size. âThe problem with CAD for this sort of stuff is that you can never have a full-size drawing, unless you do a print, and by the time you do a print it's out of date in the concept stage.â He also does not like the one-person emphasis of CAD screens; âYou can only ever talk to one person at once - you stand behind and look over somebody's shoulder, which is not very good for a boss-designer relationship anyway, to have somebody standing behind you is never a good thing. To look over somebody's shoulder at a tiny little screen, it's just wrong, it's totally wrong.â
(On the other hand, he fully acknowledges that tasks like a complex suspension plot to determine the wheel envelope are ideal for CAD.)
Drawing as a means of thinking
Two-dimensional plans or sections can be seen with sketches and more diagrammatic marks all on the same piece of paper in what appears a confusing jumble.â These sound like Gordonâs âwonder plotsâ. The architects also use their drawings as a means of thinking âaloudâ, or âtalking to themselvesâ, as Gordon put it. For example, Lawson reports the architect Richard MacCormac as saying, âI use drawing as a process of criticism and discoveryâ; and the engineer-architect Santiago Calatrava as saying, âTo start with you see the thing in your mind and it doesnât exist on paper and then you start making simple sketches and organizing things and then you start doing layer after layer.... it is very much a dialogue.â
The common elements in these similar descriptions are the use of drawing not only as a means of externalising cognitive images but also of actively âthinking by drawingâ, and of responding, layer after layer and view after view, to the design as it emerges in the drawings. These observations also confirm Schönâs observation of designing as a âreflective conversationâ between the designer and the emerging design. It is the reliance on drawing, and the preference for the immediacy of the interaction and feedback that manual drawing gives, that makes the architects, like Gordon Murray, unenthusiastic about CAD as a conceptual design tool.
A new gestalt
The innovator has a systems mind, one that sees things in terms of how they relate to each other in producing a result, a new gestalt that to some degree changes the world.
Intense activity, then relaxation
The working style is based on periods of intense activity, coupled with other periods of more relaxed, reflective contemplation. This working style may not be a reflection of a particular personality trait, but a necessary aspect of creative work, which requires alternating intense effort with relaxation.
Strategic, not tactical
The working methods of the innovative designer are, for the most part, not systematic; there is little or no evidence of the use of systematic methods of creative thinking, for example. The innovative designer seems to be too involved with the urgent necessity of problem solving to want, or to need, to stand back and consider their working methods. Their design approach is strategic, not tactical.
Drawing for parallel design thinking
An important feature of their strategy is parallel working - keeping design activity going at many levels simultaneously. The best cognitive aid for supporting and maintaining parallel design thinking is drawing. Drawing with the conventional tools of paper and pencil gives the flexibility to shift levels of detail instantaneously; allows partial, different views at different levels of detail to be developed side by side, or above and below and overlapping; keeps records of previous views, ideas and notes that can be accessed relatively quickly and inserted into the current frame of reference; permits and encourages the simultaneous, non-hierarchical participation of co-workers, using a common representation.
The drawing of partial solutions or representations also aids the designerâs thinking processes, and provides some âtalk-backâ. As well as drawing, innovative designers frequently like to undertake practical work related to the design solution, such as building models or mock-ups, or participating in construction.
A small team of committed coworkers
The innovative designer also likes, perhaps needs, to work with a small team of committed co-workers who share the same passions and dedication.
- ââOn Talentââ